Well i think the layout is a key factor, not everyone in the world can be computer wizzards! i certainly am not one.
This leads me to my next point which is simplicity.
Basically treat a website like a magazine: A good magazine, the layout is easy to follow, the contents suits it's intended audience,the images anchor the text.
Web sites are visul resources as much as it is a text resource. So a balance of text and visual aids is important.
Tp show that you are passionate about your product, your web page a vistor likes to see that it is updated regularly after all information is for ever changing.
Read over what you have written, proof reading is key before you publish something. Typos are not good!
Your virtual friends want to see that you have put time and effort in down to the last and final details.
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